August 15, 2023 Special Guest

Keith Rios in blue shirt
Keith Rios

Born in Chicago and raised in Kenosha, I’m a Midwesterner (and a cheesehead) though and through. For the last couple decades, I’ve been fortunate enough to make my living on the creative side of advertising, promoting products and services to consumers and businesses alike. I went to a fancy, schmancy advertising school in Atlanta, have held the title of executive creative director, and have won my share of awards for client work I’ve done. After all these years, I haven’t decided if I’m an art director who can write pithy copy or a writer who can create beautiful layouts. But one thing is for certain, I love the creative process no matter which side of it I happen to find myself on. As a business owner, I love working hard and helping businesses find their unique voice. When it comes to the creative process, cracking the nut on a great strategy and coming up with unexpected executions are what make my endorphins go bezerk. I believe in big ideas and the power they have to captivate attention, start conversations and ultimately influence consumer behavior. When I’m not at work, busying myself with brand-building in all its forms, I can be found slicing my drives at Milwaukee area golf courses, biking the Oak Leaf Trail, stuffing my face with anything I can get my hands on, face-planting on my snowboard, trying to grow better greens in my garden, hanging out with my better half at the movies or walking our pooches, chucking a ball down bowling lanes, playing pickleball and any other playful activities I can get involved in.

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